Revelation 2012

REVELATION collection is inspired by the global speculation of the 2012 phenomenon, and puts light on the Egyptian’s belief in the renewal of mankind during the catastrophic event. The belief in the new way of life influenced the collection’s vision to challenge and push the boundaries of menswear.

“Egyptian gods are personified by fashionably reincarnating them into modern-day “street gods”. It resurrects the divinity and opulence of ancient Egypt through OTT (Over The Top) sensibility and striking DIY aesthetic in street art and fashion. The street gods are envisioned to be transported right into Japan, 2012, living and breathing the air in the streets of Harajuku where the very aspect of OTT flair is celebrated and desired.

Exploring specially into the experimental spirit of the Japanese street style, the pieces were made in a mélange of opposing elements, unconventional silhouettes, clashing hues and materials which bears the iconic essence of the ancient Egypt.

This collection aims to retain a chaotic equilibrium while simultaneously fabricating a booming visual orgasm: A revelation exhilaration.”


Categories: Collections